Last week was a bit of a whirlwind. After years of researching, writing, and many edits, I gave a sneak peek on LinkedIn about my upcoming book. Admittedly, I was not prepared for the positive reaction through comments, emails, text messages, and phone calls I received after the post. The reaction and support truly humbled me, and I am thrilled to kick off this journey with you. Thank you for the support and for following the book launch in this newsletter.

Ok, so what is the book about?

I am thrilled to announce my book, Modern Maslow: Timeless Wisdom for Today’s Leaders, will be released in May.

Simply put, Modern Maslow is a practical guide that creatively reimagines Abraham Maslow’s famous hierarchy of needs and explores its powerful application for today’s leaders. This book has been years in the making, and I can’t believe it’s only 9 weeks from its official launch.

Despite the widespread popularity of Maslow’s hierarchy upon first publication, he wrestled with the incomplete nature of this motivational theory for most of his life. Shortly before his death, Maslow revealed new insights to expand the hierarchy. Sadly, these new insights were not broadly diffused, and his original (incomplete) hierarchy has been displayed in Psych 101 textbooks and pop culture- until now.

Additionally, Maslow had a particular affinity for business and viewed it as the perfect laboratory for human potential. How can our work lives be a source of connection, innovation, and transcendent impact for future generations?

So, what does the book cover? In Modern Maslow, you will:

• Discover a proven 8-step framework–based on Maslow’s hierarchy–for professional and personal development
• Explore the balance between the rise-and-grind culture and self-care
• Learn how to reinvent yourself to build the necessary leadership skills for the future
• Uncover strategies to help you drive change within your organization
• Understand how to build a meaningful career, bring out the best in others, and leave a lasting legacy
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How can you support the launch?

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My goal is that you’ll walk away from Modern Maslow with a fresh take on an enduring theory and a clear path toward a more prosperous and meaningful career. You can help support the book by following the launch in this newsletter and on LinkedIn and spreading the word!

Want a sneak peek? In a few weeks, I’ll provide early access to the book for the initial followers of this newsletter. Consider this our “LMR” or limited market release for those in the medical technology community. I can’t thank you enough for joining me on this incredible journey.

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See you next week!

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With gratitude,

Brian McGee

Abraham Maslow, creator of the original hierarchy of needs, inspires the Theory Z newsletter. Theory Z leaders transcend the self and are committed to making a transcendent impact on this generation and those to come.

Head to http://www.brianmcgee.net to sign up for our newsletter and receive a free recommended reading list for today’s leaders.